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2020 Digital Consumer Trends that will Continue to Dominate Daily Life in Africa


Dayo Olopade

Author of The Bright Continent, a book on innovation, technology, and opportunity in sub-Saharan Africa

Dr. Funmi Adewara

Founder/CEO Mobihealth International

Dayo Olopade leads product and content partnerships at Google. She has built a track record of outstanding creative and business outcomes at the intersection of new technology and premium content in Europe, Africa and the United States, with more than a decade of story, strategy, product, partnerships, and change management expertise.

She began her career as a reporter in Washington covering politics, policy, and the Obama administration. She spent two years in Nairobi as a New America Foundation fellow, reporting The Bright Continent, a book on innovation, technology and opportunity in sub-Saharan Africa published in 2014.

She earned a JD/MBA as a Knight Law and Media Scholar at Yale, where she began working with both startups and prominent media businesses on product and strategy. At Reuters, she worked with the chief corporate counsel to support legal operations across a global newsroom. At the New York Times, she helped build and grow the pathbreaking “NYT Now” mobile app. At Facebook, she led high touch business partnerships with US media brands, and helped launched products like Facebook Live, Instant Articles, Instagram Stories and 360 Video.

In 2017, she was hired to lead YouTube business partnerships for Africa, and worked with telecoms, broadcasters, record labels, sport leagues, production companies and independent creators to grow a mobile user base of millions. She led go-to-market for the YouTube music app, created and ran a short film festival, produced Eliud Kipchoge’s landmark 1:59 marathon run, and broadcast the NBA Finals live across the continent.

She currently leads Google’s film and TV partnerships for the French market. She is an occasional guest speaker and advisor to businesses and schools. She is a member of the African Leadership Network and a licensed attorney in the state of New York. A graduate of Yale College, Yale Law School, and Yale School of Management, she lives in London.

Ned Desmond

COO, TechCrunch

Ned Desmond is the COO at TechCrunch, a San Francisco-based media company focused on startups. Prior to TechCrunch, Ned was the President of Time Inc Interactive and founder of ECompany Now / Business 2.0 magazine. He was a senior correspondent for Fortune and a bureau chief in New Delhi and later Tokyo for Time magazine. He is a graduate of Amherst College. 

Mark Elliott

Division President, Mastercard, Southern Africa

Mark Elliott is Division President, Mastercard, Southern Africa. He is responsible for the overall performance, strategic direction and brand development of Mastercard in Southern Africa. His role includes finding new ways to scale the latest payments technologies to drive financial inclusion.

Elliott joined Mastercard in 2011 as Global Products and Solutions Lead and Debit Lead for Mastercard in the Middle East and Africa region. 

Prior to that he worked at Barclays as Head of Sales and Distribution and Head of Retail for Barclays United Arab Emirates.  Elliott also held the position of Director of Business Development for Absa Card South Africa. 

Elliott holds a BA (Hons) in Combined Studies and is a Member of the Institute of Chartered Accountants for England and Wales. 

He is a British national who grew up in Hong Kong and India.

Makano Mosidi

Chief Information Office, Standard Bank

Makano  joined Standard Bank in October 2018 as Chief Information Officer for Corporate and Investment Banking (CIB) responsible for delivering on the digitization aspirations of the business as well as client centric solutions and services. She has over 28 years’ experience in the ICT industry. Her most notable roles are her last two positions as Middle East & Africa CIO for Dimension Data and most recently CIO for the Transnet Group. Over the years, she has successfully managed large teams, programmes and solutions to deliver on the business‘ strategic objectives.

Wambura Kimunyu

Division President, Mastercard, Southern Africa

Eneza’s CEO Wambura Kimunyu is a veteran of the emerging tech space in Africa.

She worked with Cellulant, one of Africa’s most successful FinTech companies during its initial growth phase as Chief Consumer Officer and GM of the Kenya business. She worked with Ringier One Africa Media, a leading online marketplaces business in Africa, as the Africa Group Head of the Cars businesses.

Wambura’s leadership skills and experience were instrumental in guiding these influential technology driven businesses through critical growth and monetization. Wambura who holds a B.Ed degree and an MBA from Strathmore Business School is passionate about the possibilities that lie at the intersection of Africa’s most pressing challenges and technology.

She is also Chair of the Board at AkiraChix, a not for profit which provides technology education to young women in order to empower them to change their communities for the better.

Ailyssa Pretorius

Regional General Manager, Uber Eats, Sub-Saharan Africa

Ailyssa Pretorius (nee Khan) is the Regional General Manager for Uber Eats Sub Saharan Africa. She has been with Uber Eats since the launch of Uber Eats in South Africa, and has served as a Restaurant Operations Manager and General Manager of South Africa before her current role. 

Previously, Ailyssa has worked in FMCG at Mars Inc, South Africa and in audit at Deloitte South Africa. 

Growing up in Durban, and studying in Cape Town, Ailyssa has a passion for food, disruptive technology, and using technology to change the way in which a community interacts. Creating economic opportunities for couriers in SSA, and new ways for restaurants to reach their customers beyond their traditional brick and mortar engages Ailyssa as Uber Eats grows on the continent.

She is a registered Chartered Accountant and completed her degree at the University of Cape Town.